Impact on MSAs ahead of Platinum Jubilee weekend

The Queen’s Platinum Jubilee is a significant historic event celebrating the Queen being the longest-reigning British monarch in history. The commemoration will mark the 70th anniversary of her accession to the throne. There will be an extra bank holiday moved from the traditional spring bank holiday...

The MSA audience is boosted by Audience Lifts at Key Moments across the year Our ability to accurately measure audience mobility at MSAs, thanks to vehicle camera data, not only demonstrates the full recovery in motorway journeys post-pandemic, but also enables us to track the nuances...

MSA audiences fully recover across second half of 2021 In line with widely available mobility statistics that show car transport to have fully recovered – and to exceed – pre-Covid levels, i-media has been able to analyse Motorway Service Area (MSA) vehicle turn-in statistics that demonstrate...

ELECTRIC VANS represent a huge, missed opportunity for manufacturers as alternative fuel sales and consideration stagnates despite potential, finds i-media latest Connector Research. The take up of Electric Vans remains behind the curve in terms of sales and consideration, when compared to Electric Cars, according to...

Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i-media. The company was bought recently by a consortium led by Jonathan Lewis the former CEO of Outdoor Plus and is also backed by ex-Mediacom Global CEO...

Busy Motorway Service Station Car Park

More than a quarter of people now use UK motorways more often for long distance journeys, new research shows. The brand new 'Drive Panel' research by Admedia, the leading UK Outdoor media owner, found that an additional 28% of people who previously used other modes of...

Mercedes-Benz Vito Nexus D48 advertising outside Motorway Services

New data has shown that visitor numbers to UK Motorway Service Areas have now risen above pre-Covid levels. Admedia, the leading UK Outdoor media owner, with exclusive formats across all of the UK’s Motorway Services Areas (MSAs), has been monitoring thriving motorway traffic levels from a...