The UK’s 6.7 million SMEs are the backbone of the economy with 99.9% of all the UK’s business. This group remains a viable and thriving audience of entrepreneurs, small and medium sized business owners and employees, and skilled tradespeople.
They represent over half of the workforce (61%), and predominately (85% of SMEs) operate outside London, effectively doing business linking the UK conurbations, rather than concentrated in them. A truly national entity.
Insights
MSAs reach this audience of SMEs connecting conurbations. 60% visit MSAs
70% of MSA audiences visit Monday – Friday
More than ever are using their car or van for business
Sources: ONS, YouGov Profiles, Turn-in data
