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SME

Reach business decision makers as they travel and hold meetings

With technology allowing business people to be more mobile than ever before, a huge number of valuable Small to Medium Enterprise (SME) decision makers rely on the UK motorway network on a daily basis.

 

The Motorway Service Area (MSA) offers a vital stop-off for the business visitor who needs a place to relax, catch up with work and meet contacts when on the road, with the help of facilities such as Regus business lounges, free Wi-Fi and a variety of food outlets.

 

i-media offers exceptional SME targeted advertising solutions offering huge reach and proven levels of recall, with key purchase influence across five SME categories:

  • Commercial/Professional Services
  • Financial Services
  • Digital Tech
  • Commercial Vehicles
  • Telecoms

The opportunity

  • Our extensive SME Insight allows us to target specific decision makers with high levels of spending power

 

  • 7 in 10 SME decision makers use MSAs

 

  • Company owners/CEOs/MDs are 115% more likely than the average person to stop at an MSA once a week or more

 

  • 80% of SME Decision Makers agree that they engage with our advertising and are in a business mindset in our environment

Sources: TGI Premier, BDRC SME Omnibus, i-media/Market Management SME Research, landlord data

The opportunity

  • Our extensive SME Insight allows us to target specific decision makers with high levels of spending power

 

  • 7 in 10 SME decision makers use MSAs

 

  • Company owners/CEOs/MDs are 115% more likely than the average person to stop at an MSA once a week or more

 

  • 80% of SME Decision Makers agree that they engage with our advertising and are in a business mindset in our environment

Sources: TGI Premier, BDRC SME Omnibus, i-media/Market Management SME Research, landlord data