8.5 million people pass through MSAs on a weekly basis, both drivers and their passengers – huge groups which can be broken down even further into distinct niches with their own needs and behaviours.
These include Impulse Snackers, taking the opportunity of a stop to snap up sweets and drinks for their ongoing journey. Our research shows that the vast majority of MSA users are open to influence from the 6 sheets placed at the entrances to the amenity buildings.
During weekdays the UK’s SME Decision Makers and Tradespeople optimise their time in the MSA by catching up on work between business meetings or further researching the new van they’d seen on the Nexus D48 screen outside as a potential addition to their fleet.
During weekends and holidays, Families are a common sight at MSAs, getting inspiration for activities from the Washroom Panels, 6 Sheets and Nexus D48 Screens as they take a break during their journey.
Our solutions are not solely on a national level; Regionally or Locally Targeted advertising reaches specific audiences and avoids wastage.
Whether your audience is broad or niche, local or national, we have the experience and insight to target them successfully.