Families

Reach families as they travel together for leisure

Whether they’re travelling to visit friends and family, an attraction or going on holiday, i-media has unmissable advertising solutions for families across the UK. The UK Motorway Service Area environment offers vital opportunities to make frequent breaks during their journey.

 

Thanks to this desirable family audience, MSAs see a significant increase in footfall during key holiday periods including Easter, Summer School Holidays and Half Term.

The Opportunity

Millions of families pass through MSAs every fortnight, and i-media’s Family Research found that they are a growing, upmarket group. They’re 15% more likely to take holidays, do 78% more mileage and buy cars more frequently.

 

i-media offers multiple advertising touchpoints at high quality, family-friendly MSAs across the country, from 6 Sheet Panels to Washroom Advertising. Nexus, our network of state-of-the-art full motion digital 48 screens, is perfect for catching a family audience’s imagination – be it with a trailer for a summer blockbuster, a spin on a new theme park ride or a glimpse of the latest family car.

Sources: TGI GB, i-media Family Research.

The Opportunity

Millions of families pass through MSAs every fortnight, and i-media’s Family Research found that they are a growing, upmarket group. They’re 15% more likely to take holidays, do 78% more mileage and buy cars more frequently.

 

i-media offers multiple advertising touchpoints at high quality, family-friendly MSAs across the country, from 6 Sheet Panels to Washroom Advertising. Nexus, our network of state-of-the-art full motion digital 48 screens, is perfect for catching a family audience’s imagination – be it with a trailer for a summer blockbuster, a spin on a new theme park ride or a glimpse of the latest family car.

Sources: TGI GB, i-media Family Research.