We’ve seen a strong rise in family visits to MSAs from staycations and day-trips. The MSA environment offers vital opportunities to make frequent breaks during their journey. Thanks to this desirable family audience, MSAs see a significant increase in footfall during Key Moments around holiday periods including Easter, Summer School Holidays and Half Terms.
- MSAs are used by 69% of families
- A more upmarket family audience profile
- A 20% shift in this audience for Summer School holiday moment
Source: Turn-in data, YouGov Profiles