Discreet/Male & Female

One-to-one environments and gender targeting

For brands looking to specifically target by solely male or female, or to recent parents in baby change facilities or advertise for elderly or disabled needs, Washroom Advertising is the perfect solution. It offers eye-level, unmissable advertising to captive audiences with significant dwell times.

 

i-media washroom A3 panels are a proven and powerful way to delivering one-to-one advertising. Campaigns have ranged from national van advertising to discreet pharmaceutical messaging where prompted recall levels have been as high as 98%.

The opportunity

  • Framed A3 advertising panels in all UK MSAs

 

  • Gender specific creative resonates more strongly with the audience

 

  • Long dwell times – 80 second average

 

  • Promotes mobile search & social media sharing – 94% of people take their phone to the washroom

Source: Market Management

The opportunity

  • Framed A3 advertising panels in all UK MSAs

 

  • Gender specific creative resonates more strongly with the audience

 

  • Long dwell times – 80 second average

 

  • Promotes mobile search & social media sharing – 94% of people take their phone to the washroom

Source: Market Management