The UK’s largest external network of full-motion large-format digital screens

i-media Digital Mega 6s (DM6s), a uniform network of dominant full motion portrait screens, located at high footfall Motorway Service Areas across the UK. Whether you’re looking to target leisure or business audiences, these industry-leadings screens will allow you to engage and interact with millions of weekly MSA visitors through the dominant positioning and flexibility of digital OOH technology.

Positioned in highly visible locations on the main slip roads into the service areas, the mega portrait high quality screens are suitable to deliver full-motion brand messaging and Key Moment messaging, as well as promote impulse purchasing to a weekly audience of 6.5 million visitors; the first advertising exposure to many in up to two hours of driving.

– 76 screens
– 10 second slot per minute
– Full proof of play reports


High dwell time for interactive engagement
Strategically positined on the main slip roads into service areas
Data triggered content and flexible scheduling to communicate relevant messages at the right moment
Dynamic full motion content. Full-motion creative is 2.5x more impactful than static. Full-motion creative combined with dynamic activation is 8x more impactful than static.

Data Triggered Dynamic Content



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