Behind the screens

The Easter Bank Holiday is one of the busiest long weekends of the year, with millions hitting the road for family visits, getaways, and leisure trips

i-media rolls out 40 D6 screens across BP forecourts at Moto, reaching high-intent audiences at the point of purchase.

We're proud to unveil a new brand identity and website, marking our evolution from traditional media owner to a high-performance data network.

Full-motion retail screens inside WHSmith stores at motorway service areas, reaching high-intent shoppers at the point of purchase.

Premium DOOH screens placed at UK electric vehicle charging points, reaching high-intent motorists at the point of charge.

HFSS regulations are reshaping media planning - but compliant, high-attention environments like motorway service areas still deliver scale and impact.

Hannah Ainsworth reports back on how the industry's biggest names made the case for OOH at one of the year's most talked-about sessions.

Shifting travel plans are driving a surge in UK staycations and moving audiences onto the motorway.