Motorists

Catch millions of drivers in a motoring mindset

71% of all UK motorists use Motorway Service Areas. Our huge motorist audience are more likely to own multiple cars, buying and replacing them more frequently. With more miles travelled than the UK average comes more money spent on maintaining the vehicle. Likewise for our vast commercial van user audience, whose critical reliance on their vehicle sees them spend more than the national average, and more often.

 

Over the past 5 years, motorway traffic has increased by 10%, and currently accounts for 21% of UK traffic. Therefore i-media’s nationwide network of Motorway Service Areas are receiving an unprecedented number of visitors from a variety of key audiences – such as more families going on UK staycations and greater numbers of SMEs travelling to meetings.

 

i-media offers a wide variety of advertising solutions for brands looking to target these audiences with anything from car insurance and finance to vehicle tracking technology and new cars. Our Drive Panel research regularly sources the latest insight from our Motorist audience. We work with leading automotive manufacturers to compile market-leading responses of huge value, ranging from purchase motivations to thoughts on electric and alternative fuel vehicles.

The opportunity

  • Reach over 8.5m motorists and their passengers every week as they stop to refuel and take a break during their journey

 

  • Exclusive space at every UK MSA – Extra, Moto, Roadchef and Welcome Break

 

  • 77% of motorists stop at least once during a 90 minute journey

 

  • High dwell times of up to 41 mins on average

 

  • MSA visitors are 73% more likely to buy a car in the next 12 months than UK average motorist

Sources: DfT, landlord data

The opportunity

  • Reach over 8.5m motorists and their passengers every week as they stop to refuel and take a break during their journey

 

  • Exclusive space at every UK MSA – Extra, Moto, Roadchef and Welcome Break

 

  • 77% of motorists stop at least once during a 90 minute journey

 

  • High dwell times of up to 41 mins on average

 

  • MSA visitors are 73% more likely to buy a car in the next 12 months than UK average motorist

Sources: DfT, landlord data