Impulse Snackers

Reach spontaneous snackers at the point of sale

Motorway users arrive at Service Areas with the intention of enhancing their journey ahead – and that means buying chocolate, sweets and drinks! When it comes to impulse snackers, and 76% of them use Motorway Service Areas.

 

i media’s national network of advertising solutions are perfectly placed to guide the decisions of hungry travellers looking for an impulsive purchase during a break on their motorway journey. 80% of our audience make purchases in MSA retail outlets, despite not originally having planned to.

 

Our results-driven solutions are confirmed by EPOS data, where huge sales uplifts demonstrate just how effective Admedia’s point-of-sale advertising is at influencing impulse snackers.

Logos of food and retail outlets at UK MSAs

Above: a selection of leading brand outlets at MSAs

The opportunity

  • A UK network of illuminated 6 Sheets, Nexus digital 48 screens and A3 Washroom Panels, each offering a range of on-site convenience stores, including M&S, WH Smith and Waitrose.

 

  • 8.5m people visit an MSA every week.

 

  • Regular MSA users spend 26% more on snacks than those who see convenience store ads.

 

  • i media can call upon independently supplied EPOS (Electronic Point of Sale) data to show the effect of all CTN campaigns.

Sources: TGI GB, landlord data.

The opportunity

  • Over 1,300 illuminated 6 Sheets, 30 Nexus digital 48 screens and 3,500 Washroom Panels at 136 national MSAs, each offering a range of convenience stores, including WH Smith and Waitrose.

 

  • 8.5m people visit an MSA every week.

 

  • Regular MSA users spend 26% more on snacks than those who see convenience store ads.

 

  • i media can call upon independently supplied EPOS (Electronic Point of Sale) data to show the effect of all CTN campaigns.

Sources: TGI GB, landlord data.