Motorway users arrive at Service Areas with the intention of enhancing their journey ahead – and that means buying chocolate, sweets and drinks! When it comes to impulse snackers, and 76% of them use Motorway Service Areas.
i media’s national network of advertising solutions are perfectly placed to guide the decisions of hungry travellers looking for an impulsive purchase during a break on their motorway journey. 80% of our audience make purchases in MSA retail outlets, despite not originally having planned to.
Our results-driven solutions are confirmed by EPOS data, where huge sales uplifts demonstrate just how effective Admedia’s point-of-sale advertising is at influencing impulse snackers.