Driving real connections

Reach up to 8.1 million high-intent consumers every week in real-time through the UK’s most intelligent, 
full-motion digital outdoor network.

Driving real connections

Reach 8.1 million high-intent consumers every week in real time through the UK’s most intelligent, 
full-motion digital outdoor network.

A nationwide media network built around moments of pause

Stand out where millions stop

As a leader in UK roadside advertising, we deliver high-impact formats across 130+ sites, reaching up to 8.1 million weekly visitors. With 22 minutes average dwell time and £1.5 billion spent annually on non-fuel purchases, our network puts your brand where attention is guaranteed.

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DigitaL
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Retail
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Washroom poster
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Fuel your next campaign, roadside

In partnership with the UK’s largest independent forecourt operator, we are rolling out a national Roadside & Retail D6 network, bringing 500 screens to high-footfall forecourts by 2026. Positioned roadside, the network gives brands high-visibility exposure where drivers refuel and spend.

Digital 6 sheet
Pump
Screens
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Capture drivers at charge time

Reach the UK’s most valuable drivers during their longest stops through our EV Hub network, the gateway to the future of UK motoring. With 27 minutes dwell time and a 90% purchase rate, these charging environments give brands a powerful moment to connect.

Digital 6 sheet
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Our inventory spans the UK’s most valuable roadside and travel environments, designed to maximise attention, dwell time and brand recall. From large-format digital screens to highly targeted interior placements, every format is built to deliver impact where it matters most.

Explore our
map visualiser

Learn more about each location and where you can showcase your brand.

Launch interactive map
Powered by ad-tech

Our digital outdoor network goes beyond broadcast. Campaigns can be targeted, updated and optimised in real time, turning attention into action.

See our ad-tech
Impulse Snackers
Mobile-first, impulse driven
Sports Fans
High energy, brand receptive
Families
Group decisions, shared spend
Tradespeople
Early starts, purposeful weekday stops
EV Drivers
Charging time, high attention
Audiences only
i-media can target
Unrivalled dwell time, real attention, nationwide scale

Through our nationwide motorway network, i-media connects brands with audiences at moments you simply can’t reach anywhere else, when people have stopped, switched off the noise, and are ready to engage.

Discover audiences
SME & Business Owners
Decision-makers on the move
Affluent
High spend, premium mindset
Gen Z & Millenial
Mobile-first, impulse driven
HGV Drivers
Long dwell, repeat visits

Un

skippable.
missable.
blockable.
stoppable.

Our digital outdoor network goes beyond broadcast. Campaigns can be targeted, updated and optimised in real-time, turning attention into action.

Get started
1,000+

Full-motion screens

Delivering high-impact visibility at scale across the UK’s busiest travel environments.

355M

Annual audience

Giving brands the reach and frequency needed to support national awareness campaigns.

22min

Average dwell time

Extended time on site in a relaxed, positive mindset, ideal for brand engagement.

98%

Coverage of UK motorway service areas

Ensuring consistent, near-total presence where ever drivers stop on the motorway network.

Making your campaigns smarter, faster, and more efficient
Behind the screens
Want to reach your untapped audience?

Build a smarter DOOH campaign in minutes

Tell us about your audience, locations, and goals. We’ll review your brief and come back with a custom plan that puts your brand in front of people when they’re most receptive.

Enquiries