i-media, the leaders in motorway services advertising, has started its build programme of full-motion Digital Mega 6 sheet (DM6) screens, positioned prominently on entry slip roads, to be installed at Motorway Service Areas (MSA) locations across the UK.

Positioned in highly visible locations on the main slip roads into the service areas, the mega portrait high quality screens are suitable to deliver full-motion brand messaging and Key Moment messaging, as well as promote impulse purchasing to a weekly audience of 6.5 million visitors; the first advertising exposure to many in up to two hours of driving.

The roll-out will encompass the installation of full-motion screens at MSAs nationally, creating a uniform national network linking the top conurbations across the UK. Once completed, the network will deliver 6.5 million impacts. Screens are already in the ground and i-media is on-target to reach their first major milestone by the end of Q1, 2024

Martyn Perrie, i-media’s Head of Campaign Delivery, comments, “the launch is the latest example of our exciting digital transformation plans. The new high-impact slip-road screens will deliver unmissable, high quality full-motion ads, including dynamic messaging that can contextually reflect our audience’s key journey moments. The roll-out will ensure a strong network to accompany our current on-site offering of large and small format digital screens, plus interior and static advertising opportunities.”