FAQs

Our estate spans motorway service areas (MSAs), premium roadside locations, and EV charging hubs, giving you access to audiences at high-dwell, high-frequency touchpoints throughout their journey. Learn more about our Media Network.

Our inventory covers a mix of digital, static, retail and experiential media which includes Digital 48, Digital 6, Digital Mega 6, Washroom posters, Experiential Pods, and many more. Learn about them here.

Motorway service areas generate £1.5 billion in non-fuel revenue annually, with 81% of visitors making a purchase during their visit.

i-media operates across all major MSA landlords, giving brands access to premium retail environments alongside some of the UK's most recognised names.
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Moto (53 locations) — Pret, M&S Food, Costa Coffee, Greggs, KFC, Krispy Kreme, WHSmith
Roadchef (30 locations) — Costa Coffee, McDonald's, SPAR, WHSmith, Krispy Kreme, COCO di MAMA, Leon
Welcome Break (39 locations) — Taco Bell, KFC, Starbucks, Greggs, WHSmith, Costa Coffee, Subway, Pret, Waitrose & Partners
Extra MSA (8 locations) — Greggs, Gdk, Starbucks, Nando's, Costa Coffee, McDonald's, KFC, Leon

Yes. Our motorway service area network is 100% HFSS compliant, meaning brands in the high fat, salt, and sugar category can advertise across our screens without restriction. Contact our team to find out more.

Certain landlord restrictions may apply.

Yes. Our network now spans 12-15% of UK's public charging infrastructure in the UK, capturing high-intent audiences at the exact moment they plug in.

All our screen specifications can be found here.

Submit your brief via our contact us form or email help@i-media.co.uk and a member of our team will get back to you with a tailored plan based on your audience, locations, and goals.

Motorway service areas (MSAs) attract significant footfall - 355 million visitors recorded in 2025, with weekly audiences peaking at 8.1 million during key travel periods.

The average visitor spends 22 minutes at an MSA, accumulating around 5 hours across the year. EV drivers spend even longer, an average of 27 minutes per visit while charging.

Motorway services experience significant audience increases during key holiday periods like Easter, Summer holidays, October Half-Term, Christmas and Bank Holidays.

Our network indexes high for affluent consumers, families, and business decision-makers. Learn more about our Audiences

With 67% of motorway service visitors on leisure journeys, we see a 37% increase in happiness and a 94% satisfaction rate during their stop. This makes MSAs one of the UK’s most receptive brand environments.

ANPR (Automatic Number Plate Recognition) reads every vehicle entering and exiting a site and matches it against Driver and Vehicle Licensing Agency (DVLA) data to enable real-time audience targeting, campaign triggering, and closed-loop measurement. Learn more about our Ad-Tech.

Yes. Using our Intelligence platform and data infrastructure, we can target your audience by vehicle type, time of day, and more - serving ads only when your audience is on site.

Pitstop is our proprietary motorway rewards app, giving consumers access to exclusive rewards and discounts during their motorway stops. For clients, it also acts as a powerful first-party data tool, unlocking granular audience insights across our network. Contact us to learn more.

Yes. We are integrated with every major DSP and SSP platform, so campaigns can be bought, automated, and optimised in real time using real-world triggers. Learn more about our Programmatic capabilities.

We offer multiple campaign measurement options, from proof-of-play reports to detailed campaign research. Send in an enquiry and find out the best solution for your campaign.