Behind the screens

HFSS regulations are reshaping media planning - but compliant, high-attention environments like motorway service areas still deliver scale and impact.

Hannah Ainsworth reports back on how the industry's biggest names made the case for OOH at one of the year's most talked-about sessions.

Shifting travel plans are driving a surge in UK staycations and moving audiences onto the motorway.

i-media has been shortlisted in the Out of Home category in the inaugural Campaign Media Company of the Year 2025 awards.

BMW and MINI used data-led DOOH to deliver dynamic, personalised after-sales offers to existing customers at the right moment.

In 2025, LEGO ran a campaign targeting family vehicles to raise brand awareness for its Technic range during the October half-term.

Verifiable data collection showed a prolonged sales uplift for Costa Express during five campaign bursts over the course of a year.

Targeting chauffeurs and van drivers with ANPR over-delivers on impressions.