i-media, the leader in motorway service area advertising, announces that all its interior A3-sized washroom panels at MSAs will be printed on 100% recycled paper, with immediate effect. The recycled format has been road tested to ensure absolutely no loss of quality. 

The move is part of i-media’s wider sustainability drive as an OOH ad provider, which includes the 2022 award of Planet Mark certification for our sustainability programme, plus a commitment to reduce carbon emissions and achieve net zero status by 2030 or sooner.

Martyn Perrie, Head of Systems & Digital Delivery at i-media comments, “The time is right to make the move to 100% recycled materials for our washroom inventory. This will add to our ongoing and total commitment to sustainable outcomes. This important landmark brings our A3 production process full circle, from using 100% recycled paper, that is then fully recycled after use.”