i-media, the leaders in motorway services advertising, has reached an important milestone in its initial digital build programme, due for completion by the end of next month. There are now over 100 D48 Nexus screens installed at MSAs, with the D6 build programme having reached 414 screens at 106 locations. 

The 100th Nexus screen was installed this week at Leicester Forest East.  

i-media remains on target to complete its initial build phase of 520 D6 screens (on 260 double-sided units) and a 130-strong D48 Nexus network by the end of June, fully operational for Q3. The ambitious digital installation and upgrade – with D48 screens upgraded to a pitch of 6.25mm – signals the rapid transformation of the MSA environment and comes on the back of consistent and ongoing audience growth vs last year, with audiences also forging ahead of 2019 levels. 

i-media’s Operations Director Phil Diamond comments: “We are on the home straight of our ambitious digital rollout and are thrilled we have been able to deliver this rapid transformation and upgrade to the digital network at Motorway Services nationwide. With over 500 new digital screens live in the past year, and more to come before Q3, we are committed to delivering quality impactful data-driven solutions for our clients targeting the ever growing captive and engaged Motorway Services audience.”