Sep
i-media reaches D6 build landmark of 200 screens at 50 locations
i-media has reached a key landmark in its digital screen roll out at Motorway Service Areas (MSAs), having reached the installation of 200 Digital 6 sheet panels at 50 locations.
This means that i-media now operates a total of 275 large and small format full motion screens across the UK, from Exeter to Stirling and Swansea to Medway.
The digital build will continue for the rest of the year as we move towards completing a national D6 network of 520 screens and an upgrade and new build of 130 D48 Nexus screens, with both formats live at every MSA location.
Every i-media screen will have been built or upgraded in a twelve-month period by Q1 2023, securing a national network of 650 high quality full motion screens, reaching young, upscale and family audiences on the move.
The build coincides with the environment delivering record audience levels across 2022, as audiences take advantage of events including the Women’s Euros and Commonwealth Games, warm weather across the UK which prompted more day trips and staycation holidays, and the return of face-to-face business.
Jonathan Lewis, i-media CEO comments, “This significant investment generates real national scale and improved aesthetics and typifies the rapid transformation and recharge we are generating as we continue to improve and enhance the MSA environment. It remains part of our commitment to drive business through technology, data and quality of impact for advertisers to reach a growing audience in the most intelligent and accountable way.”
Sam Tester, Sales Director, i-media adds, “The roll out is having a brilliant effect on the scale and quality of our market offering and is helping to attract advertisers as diverse as Disney+, Fiat, BP, Sky Bet, Maynard’s, the AA and Pepsi to growing audiences in our improving environment.”
About i-media
Founded in 1995, i-media has been the leading force in Motorway advertising for over 25 years. Rebranding to i-media is part of a programme of rapid transformation reflecting the company’s expertise in traditional and digital OOH advertising solutions, tailored to advertisers’ communication needs, across all UK Motorway Service Areas.
With 6.3 million motorists taking advantage of UK Motorway Service Areas every week, our strategically positioned advertising sites enable brands to reach a specific mix of audiences. Whether targeting Families on a national level or Tradespeople in a specific area, from Impulse Snackers to SME decision makers, i media offers a truly immersive and engaging media opportunity.
The business is majority owned by MSA Advertising, with Jonathan Lewis taking over as CEO in 2021.
We have rebranded to i-media to reflect our digital future, experiential marketing and a greater use and exploitation of customer and vehicle data to deliver an immersive and intelligent media opportunity for brands.
CONTACT: Nick Mawditt
07935 107147