Highest ever MSA summer audience!
MSA audiences continued to rise across the summer into August, culminating in average weekly visitor numbers reaching 7.7 million for the recent Bank Holiday.
August visits were up +6% on July’s record numbers and up +5% on 2019 levels, meaning that MSA audiences averaged record levels over the Summer 2022.
Weekly levels of 7.2 million since the start of June were up +2% on last year’s busy summer and up +2.4% on 2019. In the year to date, MSA audiences are up marginally on 2019, and up +21% on a disrupted 2021.
The continued popularity of the UK staycation, a number of key sporting events, the general return to work from commuters and the transformation of facilities, has highlighted the popularity of MSAs across the summer and throughout 2022.
We expect this to continue with the business people and commuters chasing face-to-face meetings, sporting events, people continuing to go on UK staycations and the upcoming October half term.