Motorway Service Areas

i media’s advertising solutions dominate the UK’s motorway network

Open 24 hours a day, 7 days a week, Motorway Service Areas (MSAs) are a vital hub for the millions of drivers who regularly travel around the country. Offering facilities including food outlets from leading brands, children’s play areas and business suites with meeting rooms and wifi, each location caters for a wide range of valuable leisure and business audiences.

Logos of food and retail outlets at UK MSAs

Above: a selection of leading brand outlets at MSAs

i media is in a unique position to engage with the 6.3 million people who pass through MSAs every week. Our 6 Sheets and Nexus Digital Screens are perfectly positioned in high traffic areas, while our Washroom Advertising offers 100% gender-targeting and a long dwell time.


With an average dwell time of 41 minutes per MSA visit, i media offers brands the chance to advertise at 136 MSAs, operated by Extra, Moto, Roadchef and Welcome Break.

Advertising Opportunities: