Location: Manchester
Full Time

i-media is an intelligent motoring media network, powered by data, insights and
pioneering technology. We offer advertisers access to an attractive media-starved
audience via full motion DOOH, experiential and in-app advertising solutions. A
multi-layered communication platform delivering both broadcast and targeted
audiences through the intelligent use of data and analytics, i-media is on a mission
to digitise and redefine how brands connect with on-the-go motorist.

Role Background:

Independent performance & digital agencies play a pivotal role in our continued
growth, focusing on driving programmatic advertising revenue through a network of
independent and boutique digital buying agencies. You’ll be responsible for
developing and executing a comprehensive sales strategy to drive programmatic
OOH and mobile in-app revenue. You’ll have an entrepreneurial mindset, building
your own pipeline and commercial strategy for your assigned patch. Reporting to the
Head of Programmatic, you’ll have the autonomy and support to develop your
expertise and achieve outstanding results.

Key responsibilities will include:

• Conduct in-depth market research to identify and qualify high-potential
• independent/bespoke and digital media agencies.
• Develop and execute a targeted sales strategy to grow your portfolio of
  agencies and brands.
• Forge strong and lasting relationships with these digital agency partners,
  acting as a trusted advisor on programmatic OOH and mobile in-app
  solutions.
• Develop and deliver compelling presentations and proposals that showcase
  the value proposition of i-media’s offerings for their clients.
• Negotiate and close deals with agencies, ensuring alignment with sales goals.
• Manage and grow a high-value portfolio of assigned agencies, identifying
  upselling and cross-selling opportunities for both OOH and mobile in-app
  solutions.
• Work collaboratively with marketing and internal teams to ensure seamless
  campaign execution and delivery for all agency clients.
• Lead and mentor a Sales Executive, providing guidance to develop their
  programmatic advertising expertise and sales skills.

Skills and Experience:

• Minimum 3+ years of experience in programmatic or digital advertising sales,
• with a demonstrated focus on digital channels (Display, CTV, DOOH, audio).
• Experience selling mobile in-app advertising is a plus.
• Strong contacts within media agencies, particularly amongst
  independent/bespoke and digital media agencies. Trading desk contacts are
  a bonus.
• Proven track record of exceeding sales targets and achieving revenue growth
  through strong agency relationship building.
• In-depth knowledge of programmatic buying principles, DSPs, SSPs, and how
  they apply to both OOH and mobile in-app advertising.
• Excellent communication, presentation, and negotiation skills.
• Ability to build strong relationships and manage multiple accounts
  simultaneously.
• Strong analytical skills with a data-driven approach to campaign
  optimisation.
• Experience leading and mentoring a sales team is a plus.
• A self-starter with a strong work ethic and the ability to work independently
  while collaborating effectively within a team
  
  

About i-media

A leading UK tech-based OOH company, i-media’s mission is to revolutionise the MSA
advertising ecosystem. Equipped with our pioneering data platform, we partner with
ambitious SMEs and global players to drive strategic growth and vision.

Utilising our EPOS and ANPR real-time data, we offer traditional, digital and experiential
marketing while remaining true to our core ethos of improving the motorist experience.
With 6.5 million motorists taking advantage of UK Motorway Service Areas each week, our
audience is varied and nuanced. Whether targeting families on a national level, or leisure
seekers, sports fans, commuters, business travelers and SMEs to name a few, i-media offers a
hugely immersive and engaging media opportunity.

We understand the importance of well-being, which is why we offer a range of industryleading benefits including generous parental leave and flexible working arrangements, as
well as monthly team days. We partner with the volunteer and climate impact platform On
Hand to achieve our sustainability and DEI missions.

Currently on a journey of rapid transformation and growth, we’re looking for motivated,
passionate team members keen to join us on our truly exciting, ambitious next steps.

Company Background

Founded in 1995, i-media has been the leading force in Motorway advertising for over 25
years.

Originally offering traditional marketing solutions, we have constantly sought to innovate and
improve the advertising landscape – all while remaining true to our core values of integrity,
commerciality, professionalism, creativity and fun.

Specialising in traditional, digital, PrOOH, and experiential marketing, we offer omnichannel
advertising solutions built on granular, privacy-centric customer data.

The business is majority owned by MSA Advertising, with Jonathan Lewis taking over as CEO in
2021

To apply please email [email protected] your CV and portfolio if available. This is a two-stage process consisting of a task and a face to face interview. We are a Living Wage employer.