Aug
Objective:
To advertise the launch of a new Duo variant of Wispa and to drive sales and awareness at point of sale.
EPOS Results:
EPOS data showed an increase of 165% in sales* of Wispa Duo for the period of the campaign.
Audience:
Over two weeks the posters hit over 19 million individuals with 27 million impacts.
*Source: Moto EPOS data
Aug
Objective:
Over six weeks of summer, The Eden Project’s new Dinosaurs Unleashed event was being promoted at Admedia Motorway Service Areas (MSAs).
Effectiveness:
The unmissable 2m x 1m sized vinyls are placed at high impact points at the entrance and exit of each of the services, enabling kids to experience the vibrancy and scale of Dinosaurs Unleashed. They were an additional customer touchpoint to the Eden Project’s advertisements on A3 Panels inside the MSA’s Washrooms.
Audience:
The vinyls caught the attention of over 2.5m Motorway Service Area (MSA) visitors at Exeter and Bridgwater Moto Services and Taunton Dean and Sedgemore Roadchefs, whilst travelling the popular holiday route into the South-West.
Testimonial:
“We are delighted with these vinyls – they are unmissable and will undoubtedly impact on the millions of day trippers and holiday-makers on their way into the South-West. Most importantly, these ads will be seen by families right when they are in the holiday mindset, at a time when parents will be actively looking for days out to keep the kids entertained”.
Lee Parsons, from Open Outdoor, who planned and booked the campaign in conjunction with Bluesoup Communications
Since last year the popular South-West family attraction has booked four campaigns with Admedia.
Aug
Using the compelling message ‘When it rains, it kills’, Highways England wanted to remind and encourage motorists to slow down in wet weather. After nearly 3,000 people a year were killed or seriously injured when driving in the rain.
Located at high footfall locations at Motorway Services across England, the campaign used the Dynamic Activation capabilities of Admedia’s Nexus full motion screens by triggering only when there was actual rainfall.
“Rain is responsible for vastly more road casualties than any other weather, but we also seem to take rain for granted in this country. So we wanted to prompt drivers to slow down whenever they need their wipers: most effective at the relevant time and place. Not only did Admedia’s Nexus network allow us to directly reach motorists in a driving mindset, it ensured our safety message was contextually relevant by only triggering when it rains.”
Marketing Manager, Highways England
Find out more here
Aug
Objective:
The campaign was aimed at raising awareness of male bladder weakness- a condition that affects 3.6 million men in the UK. The creative execution was a new take for TENA and tackled the condition head on, through a bold and direct creative style that aimed to de-stigmatise the condition and educate men on how they can manage it. Tena ran recall and awareness research alongside the campaign.
Effectiveness:
Sources: Admedia Independent research in conjunction with Market Management
Aug
Campaign Objective
Vauxhall wanted to reach van drivers and decision makers with responsibility for buying vans for their SME, to raise awareness of the Vivaro model.
Media
The campaign embraced Admedia’s wide range of Motorway Service Area (MSA) capabilities – Nexus, A3 Washroom Panels and 6 Sheets, plus targeted mobile advertising.
Effectiveness
Our research found that over half of van decision makers had significant or meaningful involvement in van purchase, showing that our MSAs are superbly placed to reach a relevant audience. This is underlined by the fact that van advertising at our MSAs was seen as appropriate by a massive 76% of respondents.
Recall of individual advertising locations was fantastic, with 90% unprompted recall of Washroom Panels and over two thirds of the audience specifically seeing Nexus and 6 Sheets.
Aug
Campaign Objective:
Ginsters wanted to capitalise on clever targeting to reach on-the-go snackers durnig their stop at Motorway Service Stations. The campaign aimed to build brand awareness and increase sales for Ginsters’ Cornish pasty line.
The Creative:
The creative emphasised the local flavour and roots of the product. It was simple, yet eye catching, focusing on the delicious interior of the pasty.
Media:
Ginster’s ran a national Shop Front and Petrol 6-Sheet campaign across Motorway Service Areas allowing directional and Point of Sale advertising. The campaign utilised our panels that are positioned directly in front of the service’s entrance to trigger the desire for Ginsters’ and influence impulse purchase decisions at Point of Sale.
Campaign Effectiveness:
The campaign was a remarkable success. Ginster’s EPOS data recorded a 17% increase in sales of their Cornish Pasty during the campaign and a halo effect of 6% in the weeks following the campaign. The entire brand gained a 12% increase in sales during the campaign and resounding 10% increase in the weeks following.
Aug
Vansdirect is the UK’s no.1 independent commercial vehicle retailer. They were looking to achieve an increase in leads and incoming calls.
The campaign utilised A3 Washroom Panels with Direct Response Slips at Motorway Services, which are a perfect environment to reach a van-buying audience.
TGI data tells us that Motorway Services visitors are 119% more likely than the average SME to be involved in or responsible for Commercial Vehicle decisions.
“The results of our activity have been better than we had hoped, increasing website traffic and conversions. Running campaigns with Admedia has allowed us to strengthen our brand and easily reach our target audience. We would recommend them to any business.”
Marketing Manager, Vansdirect
Aug
Campaign Objective:
Crimestoppers Admobile campaigns sought to reach a diverse audience to bring awareness on sensitive subjects including Modern Day Slavery (MDS) and Female Genital Mutilation (FGM) and provide a clear call to action.
Media:
Crimestoppers have run many campaigns across the county, using Admobile’s geo-targeting capabilities to target people in their specific regions. The scrolling banner caught the attention of over 25,000 people which resulted in an increase in calls to their anonymous line.
Campaign Effectiveness:
The campaign was a remarkable success with an average click-through-rate of 1.27% and an increase in awareness of serious crimes. The Domestic Abuse and FGM campaigns that ran in West Mercia won the Crimestoppers National Award for ‘Most Effective Campaign.’
Testimonial:
“Thank you too for the Admedia contribution to our Domestic Abuse/FGM Campaign, “Behind Closed Doors” and our Rural Crime Campaign, “Scene It, Herd It” we undertook in West Mercia in 2016 which were very successful and which generated many anonymous calls to our Bureau which we were able to forward on to West Mercia Police for action thus helping vulnerable people and contributing to keeping our Communities safer.
The Admedia Campaign also provided a detailed evaluation which was extremely useful in the analysis of the effectiveness of the DA/FGM Campaign (and also the Rural Crime Campaign). We are now able to provide evidence of “engagements” and what geographical areas are responding”
Aug
Campaign Objective
Infiniti wanted to target specific locations and key demographics in order to build awareness and increase attendance for their various sales events.
Targeting
The Infiniti campaign targeted 5 different locations across England. These were within 20 miles of key dealerships. With Admobile, Infiniti were able to target a relevant audience who visited different car websites and drove/owned specific cars.
Results
The combined targeting resulted in an impressive 1.7% click-through-rate. This is higher than the industry average of 0.15%*. Website traffic dramatically increased across the duration of the campaign, with Admobile being a key driver for response.
Testimonial
“When Richard first approached me about Admobile, I must admit I was sceptical, with very little knowledge of the technology or its application. Having agreed to trial a campaign as part of our New Year used car sale, any fears were quickly brushed aside… it was like turning a switch on. Our web traffic instantly shot up and maintained an all-time high level throughout the three weeks of the campaign. The results were incredible: out of the 33,000 web visits we had during the campaign, over 22,000 of these were clicks from Admobile. At the bottom line, this played a huge role in the sale delivering 294% of target. This is a fantastic tool for conquest activity!”
Group Marketing Manager, Infiniti Retail Group
Source: Google Display Benchmarks
Aug
Campaign Objective:
Urostemol ran a national A3 Washroom campaign across UK Motorway Service Areas to promote their herbal remedies for bladder complaints.
Creative Message:
Urostemol’s creative used different creatives to draw attention to their new gendered products.
Effectiveness:
Respondents successfully recalled the product’s main benefits. 70% of respondents thought that it was appropriate to have posters in washrooms offering help with bladder problems
There was a 68% unprompted recall across all environments. The prompted recall was 79%.