CAMPAIGN OVERVIEW

A 2 week campaign running on all 50 full motion Nexus digital screens to promote the Touareg 48-hour test drive.

RESEARCH OBJECTIVES

Attribution of online action taken by motorists as a result of seeing the Nexus campaign.

ADVERTISING AWARENESS AND ACTION

Talon’s Ada OOH data management platform recorded a 9% uplift in awareness.

63% of all those exposed to the advertising took some kind of action as a result.

A 27% increase in web traffic was recorded during the campaign.

Source: Talon Ada