Objective:

To reach a travelling audience, communicate the brand, its values and increase sales at point of sale.

Effectiveness:

Ribena advertised on 400 National CTN 6 Sheet Panels across 127 Motorway Service Areas.
EPOS data showed:

• An increase of 187.5% in sales of Ribena Really Light for the period of the campaign
• Over 2 weeks the posters hit over 18 million individuals with 83 million impacts

Source: Moto EPOS data