CAMPAIGN OVERVIEW

In the run-up to Christmas, Cadbury promoted their Secret Santa initiative with 350 distinctive purple 6-sheet panels across 136 UK Motorway Service Areas (MSAs)

RESEARCH OBJECTIVES

To examine sales (EPOS) data from before, during and after the Cadbury campaign to understand the direct effect advertising at point of purchase had on Cadbury product sales.

ADVERTISING EFFECT ON SALES

Established research tells us that 77% of visitors who buy snacks at MSAs are open to advertising influence, as they have not decided which product to purchase in the break they take on their journey. Regular MSA users spend 26% more on snacks than those who see convenience store ads.

During their Secret Santa campaign, collated EPOS data shows that Cadbury products saw a highly impressive 27% uplift in sales.

With MSAs offering a range of convenience stores in tandem with Admedia’s point of sale advertising opportunities, all free from HFSS regulations, it is clear that Admedia can not only reach your audience but also influence them.

Source: Online research, TGI, Roadchef and Moto EPOS data