CAMPAIGN OVERVIEW

Running across Admedia’s Nexus dynamic digital 48-sheet network, live pollen count alerts updated millions of motorists as they took breaks on their journey at Motorway Service Areas across the UK.

A. Vogel’s ‘Pollinosan’ campaign provided real-time, geo-targeted alerts targeting those travelling to areas where local pollen count is High or Very High, based on Met Office data.

The data-driven campaign used regional measurements to provide the latest pollen levels on screen, reminding people arriving in high pollen count areas to alleviate hay fever symptoms with A. Vogel’s Pollinosan product range.