Driving real connections

Reach 8.1 million high-intent consumers every week - then go further with ANPR Audiences: real vehicle intelligence, activated against your campaigns in real time.

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Driving real connections

Reach 8.1 million high-intent consumers every week in real time through the UK’s most intelligent, 
full-motion digital outdoor network.

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We place brands in moments of genuine attention. No bots. No scrolls. Real-world influence, powered by real-time data.
We place brands in moments of genuine attention. No bots. No scrolls. Real-world influence, powered by real-time data.

A nationwide media network built around moments of pause

Stand out where millions stop

As a leader in UK roadside advertising, we deliver high-impact formats across 130+ sites, reaching up to 8.1 million weekly visitors. With 22 minutes average dwell time and £1.5 billion spent annually on non-fuel purchases, our network puts your brand where attention is guaranteed.

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Digital
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DigitaL
6 sheet
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Digital
mega 6
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digital
6 sheet
(Internal)
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gondolas
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Retail
D4
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Static
6 sheet
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Washroom poster
Learn more
Digital screens outside an Extra motorway service area
Jaguar ad on a Nexus screen above the road at a motorway service area
Gondola screens on the shelves inside a WHSmith at a service area
Roadside Digital 6 screen beside a main road
Aerial view of a motorway service area and its car park
Boy reading live football scores on a Digital 6 screen
Travellers walking past Digital 6 screens outside a McDonald's at a service area

Fuel your next campaign, roadside

In partnership with the UK’s largest independent forecourt operator, we are rolling out a national Roadside & Retail D6 network, bringing 500 screens to high-footfall forecourts by 2026. Positioned roadside, the network gives brands high-visibility exposure where drivers refuel and spend.

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Digital 6 sheet
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Pump
Screens
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Roadside digital screens at a petrol forecourt on Newton Road, Torquay
Roadside digital screens at an Esso forecourt on the A4 Bath Road
Roadside digital screen at a petrol forecourt in Ashford

Capture drivers at charge time

Reach the UK’s most valuable drivers during their longest stops through our EV Hub network, the gateway to the future of UK motoring. With 27 minutes dwell time and a 90% purchase rate, these charging environments give brands a powerful moment to connect.

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Digital 6 sheet
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Aerial view of the St Albans EV charging hub
Aerial view of electric vehicles charging at the St Albans EV hub
Charging bays and digital screens under the canopy at the St Albans EV hub

Our inventory spans the UK’s most valuable roadside and travel environments, designed to maximise attention, dwell time and brand recall. From large-format digital screens to highly targeted interior placements, every format is built to deliver impact where it matters most.

Explore our
map visualiser

Learn more about each location and where you can showcase your brand.

Launch interactive map
Map Visualiser site card for Beaconsfield services showing audience insights
UK map of i-media sites with Beaconsfield services highlighted
i-media Map Visualiser showing site insights next to a UK map
Map Visualiser site card for Rugby services showing facilities
UK map of i-media sites with Rugby services highlighted
i-media Map Visualiser showing site insights next to a UK map
Map Visualiser showing the screen inventory at a service area
UK map of i-media sites with Norton Canes services highlighted
i-media Map Visualiser showing site details next to a UK map
Powered by ad-tech

Our digital outdoor network goes beyond broadcast. Campaigns can be targeted, updated and optimised in real time, turning attention into action.

See our ad-tech
Impulse Snackers
Mobile-first, impulse driven
Sports Fans
High energy, brand receptive
Families
Group decisions, shared spend
Tradespeople
Early starts, purposeful weekday stops
EV Drivers
Charging time, high attention
Audiences only
i-media can target
Unrivalled dwell time, real attention, nationwide scale

Our ANPR Audiences product goes further - using real vehicle signals to reach the audiences that matter to your brand, with precision no other OOH network can offer.

Discover audiences
SME & Business Owners
Decision-makers on the move
Affluent
High spend, premium mindset
Gen Z & Millenial
Mobile-first, impulse driven
HGV Drivers
Long dwell, repeat visits

Un

skippable.
missable.
blockable.
stoppable.

Our digital outdoor network goes beyond broadcast. Campaigns can be targeted, updated and optimised in real-time, turning attention into action.

Get started
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1,000+

Full-motion screens

Delivering high-impact visibility at scale across the UK’s busiest travel environments.

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355M

Annual audience

Giving brands the reach and frequency needed to support national awareness campaigns.

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22min

Average dwell time

Extended time on site in a relaxed, positive mindset, ideal for brand engagement.

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98%

Coverage of UK motorway service areas

Ensuring consistent, near-total presence where ever drivers stop on the motorway network.

Making your campaigns smarter, faster, and more efficient
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Behind the screens
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Want to reach your untapped audience?

Build a smarter DOOH campaign in minutes

Tell us about your audience, locations, and goals. We’ll review your brief and come back with a custom plan that puts your brand in front of people when they’re most receptive.

Enquiries