For brands looking to specifically target by solely male or female, or to parents in baby change facilities, or for general wellbeing, focused, discrete or one-one-targeting, washroom media is available at every MSA. This offers eye-level, intimate and unmissable advertising to captive audiences with significant dwell times and positive response rates.

Insights

• Gender specific creative resonates more strongly with the audience
• Longer dwell times – 80 second average

• Fully adaptable for QR code, measured responses, and targeted messaging