i-media, leaders in Motorway Service Area (MSA) OOH advertising, launch their powerful online portal, an exciting and dynamic tool that provides clients with access to highly-granular data in an OOH setting for the very first time.

The portal visualises highly-relevant demographics and real-time data in the form of dynamic dashboards, allowing for optimal campaign planning and an increased understanding of the audiences being reached in the MSA environment. Fuelled by ANPR (Automated Number Plate Recognition) and EPOS (Electronic Point of Sale) data, this dashboard enables clients to access the demographics they need via an intuitive interface.

Globally leading automotive brands, Peugeot, Skoda, Toyota and Lexus, utilise i-media’s real-time ANPR data to activate campaigns that target only a specific audience of drivers of a competitive set of car brands; these campaigns have seen great success with all over-delivering on impacts. Beyond automotive, Virgin Atlantic have used ANPR data to target affluent audiences, with their most recent campaign finding improved ad recognition of +58% for triggered target vehicles.

i-media’s CTO, Jacob Jankel comments: “Our portal is a highly configurable tool that allows us to present the right customers with the right data at the right time. We can push our most relevant data to clients when they need it, revolutionising audience understanding and campaign planning.”

i-media’s Group Business Director, James Byard comments: “One of the most exciting features of the portal is the cutting-edge data that we are now putting in the hands of our clients, giving them instant access to real-time data from their desks. No longer having to rely on historical data, we are bringing campaign planning into the present. We’re so excited to see clients use this tool to understand the nuances of the audiences they’re targeting.”