As we enter a new era of mobility, Motorway Service Areas (MSAs) are a key and vital hub for the millions of drivers who regularly travel around the country. Offering an essential service, with over 6.3 million weekly visitors and 32 million annually, the MSA network gives visitors the opportunity to relax, recharge and refresh creating a positive and emotional experience when leaving.

With a high dwell time of 20 minutes, rising for EV owners or attending on business, per MSA visit, each location caters for a wide range of valuable leisure and business audiences. With over £3 billion annual non fuel spend, i-media offers brands the chance to advertise at 136 MSAs in perfectly positioned high traffic areas to reach a scaled national audience.