Tradespeople

Reach over 75% of UK tradespeople

Motorway Service Areas provide the vital break Tradespeople need during their working day. Essential when between work sites during their day, the welcome facilities at MSAs account for why Admedia over indexes when it comes to reaching UK Tradespeople.

 

With access to the massive quantity of UK Tradespeople who use the UK Motorway network, i-media have a proven record in delivering successful campaigns.

The opportunity

  • Tradespeople are still able to go about their work during lockdown, unaffected by the restrictions they can enter homes & hardware stores in order to do their job

 

  • 76% of all tradespeople use MSAs regularly

 

  • During lockdown conditions, the influx of UK tradespeople to MSAs has doubled

 

  • High dwell times of up to 41 mins on average

Sources: YouGov, online research

The opportunity

  • Tradespeople are still able to go about their work during lockdown, unaffected by the restrictions they can enter homes & hardware stores in order to do their job

 

  • 76% of all tradespeople use MSAs regularly

 

  • During lockdown conditions, the influx of UK tradespeople to MSAs has doubled

 

  • High dwell times of up to 41 mins on average

Sources: YouGov, online research