Tradespeople

Reach over 75% of UK tradespeople

Motorway Service Areas provide the vital break Tradespeople need during their working day. Essential when between work sites during their day, the welcome facilities at MSAs account for why i-media over indexes when it comes to reaching UK Tradespeople.

 

With access to the massive quantity of UK Tradespeople who use the UK Motorway network, i-media have a proven record in delivering successful campaigns.

The opportunity

  • Tradespeople are still able to go about their work during lockdown, unaffected by the restrictions they can enter homes & hardware stores in order to do their job

 

  • 76% of all tradespeople use MSAs regularly

 

  • During lockdown conditions, the influx of UK tradespeople to MSAs has doubled

 

  • High dwell times of up to 41 mins on average

Sources: YouGov, online research

The opportunity

  • Tradespeople are still able to go about their work during lockdown, unaffected by the restrictions they can enter homes & hardware stores in order to do their job

 

  • 76% of all tradespeople use MSAs regularly

 

  • During lockdown conditions, the influx of UK tradespeople to MSAs has doubled

 

  • High dwell times of up to 41 mins on average

Sources: YouGov, online research