The upcoming Platinum Jubilee and impact on MSAs during a Key Moment
The Queen’s Platinum Jubilee is a significant historic event celebrating the Queen being the longest-reigning British monarch in history. The commemoration will mark the 70th anniversary of her accession to the throne.
There will be an extra bank holiday moved from the traditional spring bank holiday at the end of May to the start of June, creating two holidays on June 3rd/4th. This monumental weekend will provide an opportunity for communities and people throughout the UK to celebrate a historic landmark event.
Previously, the double bank holiday Diamond Jubilee 2012 saw spending and travel rocket. The Diamond Jubilee Impact Assessment estimated for the additional retail sales revenue generated from Royal holidays to range from £515m to £620m. CEBR have also calculated that retail sales are boosted by 15% per day for a bank holiday. The previous Jubilee celebrations brought an estimated £120m of sales to London businesses and 1.2 million people to the capital.
The MSA audience is boosted by audience lifts at Key Moments across the year. The spring bank holiday / half term week traditionally attracts a +10% MSA audience uplift. However, we expect to see double the effect this Platinum Jubilee as 1/5 of the UK population are expected to take an overnight trip somewhere in the UK. Half are planning to take a holiday; half plan to visit friends and relatives. Over 10 million people across the country are expected to participate in the celebrations with many travelling to events.
The scale of celebration is expected to be significantly larger than the Diamond Jubilee. With elaborate events taking place in London, the Platinum party is anticipated to have 22,000 people attending and many more attending other events. From this we can expect a spike in audience for this popular event with people taking advantage of the extended time off and using MSAs as part of their trips away or to London to join the celebrations.