An exciting role with one of the UK’s leading Out of Home advertising companies to manage our insight resource, including audience measurement, community panel, commercial insights, advertising outcomes and sector research.

Part of a Marketing and Sales team that are leaders in Motorway Services advertising and expanding our digital footprint rapidly, we have a vacancy for someone to manage all insights to drive commercial benefit for the business, our clients and our partners.

Tasks include

Route measurement tool updates plus analysis for sales team and business

Footfall data management and analysis

Develop audience insights from various data sources

Motorway Service Area environment insights

Commercial insights sharing for sales team and comms/marketing

Understanding and interpretation of latest news and trends

Managing i-media bespoke research services including our Drive Panel community, advertising effectiveness research and landmark studies into Electric Vehicles and SME audiences

Drive inputs for Business Outcomes / Effectiveness Case studies

Develop understanding of wider Media and Out of Home insights

Close working relationship with Data and Marketing team to deliver insights from multiple sources

Skillset and Experience

An experienced insight professional who is looking to take on sole project responsibility and manage dynamic insights across a number of areas, working within a marketing and sales team focused on growth.

An interest and experience in data and insight, with an understanding of the changing data landscape in media.

You will have experience of pulling data insights, some questionnaire writing, media measurement and advertising outcomes, and a passion for insights, consumer behaviour and helping to drive growth in an exciting media company.

Whilst you be working as part of a team and with senior Marketing support, the role offers a unique opportunity for personal development, managing and originating project and individual responsibility.

We are looking for someone with a curious mindset and a passion for how data and insight can shape a business will determine success in the role.

About i-media

Founded in 1995, Admedia has been the dominant force in Motorway advertising for over 25 years. Rebranding to i-media is part of a programme of rapid transformation reflecting the company’s expertise in traditional and digital OOH advertising solutions, coupled with dominant coverage across all UK Motorway Service Areas.

With 6.3 million motorists taking advantage of UK Motorway Service Areas every week, our strategically positioned advertising sites enable brands to reach a specific mix of audiences. Whether targeting Families on a national level or Tradespeople in a specific area, from Impulse Snackers to SME decision makers, i media offers a truly immersive and intelligent media opportunity.

The business is majority owned by MSA Advertising, with Jonathan Lewis taking over as CEO in 2021.

We have rebranded to i-media to reflect our digital future, experiential marketing and a greater use and exploitation of customer and vehicle data to deliver an immersive and intelligent media opportunity for brands.

Please contact us at HR@i-media.co.uk to apply for this role.