Drive Panel is our unique research group, populated by Motorway Service Area visitors of many types.


With 136 Motorway Service Areas in our portfolio, it’s essential for us to understand the millions of motorists who see our advertising every week. We launched Drive Panel with this intention in mind, and have already gleaned insights on a range of topics before any other source; from automotive purchase decisions during national lockdown, to intentions for Christmas and New Year.


With Drive Panel providing extremely valuable results, we went on to recruit specifically electric and hybrid vehicle owners/considerers to contribute to our Alternative Fuels Research. Thanks to the market-leading results we were able to add the Electric Drive Panel to our insight offering.


Our database for both panels is currently 1500+ respondents and rising. Participants are sent a short online survey every month, and are then entered into a draw to win fantastic prizes.


We’ve worked with several brands looking to better understand their audience and drive response. Brands are welcome to submit questions free of charge, subject to suitability and availability.


To get in touch or access any of our Drive Panel insight please contact the Drive Panel team –


If you’re a motorist looking to be rewarded for having your say, please sign up below!