i-media, the UK's specialist media owner across motorway service areas, EV hubs and petrol forecourts, has unveiled a new brand identity and website - marking its formal transition from traditional media owner to high-performance data network.
The new platform, live at www.i-media.co.uk, reframes how i-media shows up to market. At its heart is a single, clear proposition: Driving Real Connections - using data and real-world behaviour to help brands reach the right audience at the right moment.
A network built on behaviour, not just footfall
With over 8.1 million weekly visitors across 132 plus locations, i-media sits at the intersection of national scale and high intent. People have stopped. They are browsing. They are buying – the new brand deliberately moves i-media beyond scale and towards intelligence and intent.
Motorway service areas, EV charging hubs and forecourts are moments of pause - environments where people have stepped out of the journey and into a decision-making mindset. They're browsing. They're buying. They're spending an average of 22 minutes on-site, with £1.5 billion spent annually on non-fuel purchases across the network. Our ANPR Intelligence Platform turns this environment into a precision targeting tool - identifying, triggering and tracking campaigns in real time, so your message reaches the right vehicle, at the right moment, every time.
The new website is designed to make that clearer. It brings together our network, data and planning capabilities in a way that is easier to explore, easier to understand and more useful for agencies and clients. It is a clear expression of how data, environment and audience come together to drive value.
Hannah Ainsworth, i-media's Chief Marketing Officer said “Our USP is to connect brands to audiences in moments that matter, powered by data, technology and insight. We’ve built a platform that finally reflects the reality of what we offer – and the power of what’s possible in Outdoor."
